About the Foundation
Building the infrastructure for an ethical global economy.
We started with a question: what would it take to build an economy that actually reflects our values? Not a campaign. Not a petition. Real infrastructure. Research, technology, education, and permanent funding. That question became the Shared Futures Foundation.
Origin Story
It started with one person building.
Adil Abbuthalha taught himself to code and launched a platform that reached millions of users. Along the way, he saw the same problem everywhere: people wanted to spend, invest, and live ethically, but had no reliable infrastructure to help them do it. No trusted ratings. No accessible research. No tools designed for communities, not corporations.
So he built the Shared Futures Foundation: a UK registered charity designed to be the permanent home for the research, technology, and education the ethical economy needs to exist. Not a startup that can be sold. Not a campaign that fades. A foundation with long-term governance, independent oversight, and a structure designed for permanence.
Our Values
Four principles guide everything we do.
Direct
We say what we mean. No jargon, no filler. Action over talk.
Credible
Evidence-based, independently governed, and publicly accountable.
Universal
Built for everyone. The ethical economy has no borders and no gatekeepers.
Ambitious
We are building real infrastructure, not making statements. This is a generational project.
Leadership
The people building the Foundation.
Adil Abbuthalha
Founder & Director
Iman Sayam
Chair of Trustees
Aafreen Arshad
Trustee
Shomsia Ali
Trustee
Governance
Structurally protected.
The Foundation holds a golden share veto over any sale, merger, or mission-altering decision in its subsidiaries. A public constitution defines ethical red lines that cannot be crossed. An independent board of trustees ensures oversight at every level.
This is not governance by goodwill. It is governance by structure. The mission is protected legally, financially, and constitutionally.
The Vision
A generational project.
We are not building for the next quarter. We are building for the next generation. The Foundation is designed to outlast its founders, sustain itself through an ethical endowment, and grow into the global infrastructure that communities deserve.
This is a long-term commitment. The ethical economy will not be built overnight. But every rating published, every tool funded, every student educated, and every community empowered brings it closer.
“Every transaction is a vote for the kind of world we want to live in. We are building the ballot box.”
Adil Abbuthalha, Founder
Join the Mission
Whether you build, research, donate, or advocate, there is a place for you.